Monday, March 23, 2015

Lettering: Sigmund Ullman Inks

The Inland Printer
December 1899

The Inland Printer
May 1900

The Inland Printer
July 1900

The Inland Printer
September 1900

The Inland Printer
October 1900

The Inland Printer
February 1919

(Next post on Monday: Tom Harter’s Lettering Class)

Monday, March 16, 2015

Anatomy of a Logo: The New Guardians

On Wednesday, February 24, 1988, I met with DC design director Richard Bruning to discuss a number of logos including The New Guardians. I returned to my studio and sketched out a few designs.

I settled on two designs and developed them further.

These designs were modified by condensing them.

I met with Richard on Wednesday, March 2. He preferred the logo on an arc and replaced the diamonds with a crossbar. He wanted minor changes to the S and no telescoping. This version had been condensed fifteen percent.

March 3

On Friday, March 4, I faxed a tight rendering of the logo to Richard and he approved it. Over the weekend, I completed the finished art on vellum tracing paper. I used a variety of templates and french curves. The letterspacing was adjusted by cutting apart a few of the letters. Touchups were done with acrylic white paint. On Monday, March 7, I delivered the finished logo to Andy Helfer.

(Next post on Monday: Sigmund Ullman Inks)

Monday, March 9, 2015

Typography: Watching the Future

Spring forward. Today is the live presentation of the Apple Watch.

“Electric Wrist Watch Marketed”
The New York Times
January 4, 1957

1964 Sony newspaper advertisement reproduction
The 44th Annual of Advertising & Editorial Art & Design
The Art Directors Club of New York
Comet Press, 1965

IEEE Global History Network
Wrist-Wearable Electronics

Visions 4
Vintage Micro TV

The Verge
Samsung Galaxy Gear review

(Next post on Monday: The New Guardians)

Monday, March 2, 2015

Street Scene: Watchmen

Rutgers Street near the F line’s East Broadway subway station
entrance on Madison Street, March 2009

On this day six years ago, Watchmen premiered in Los Angeles.

(Next post on Monday: Watching the Future)

Monday, February 23, 2015

Thursday, February 19, 2015

Typography: New Chinatown and Exception

Los Angeles Chinatown

Exception Shop in Guangzhou, China

Today is the Chinese New Year 4713
 the Year of the Goat / Ram / Sheep

Related post: Chop Suey

(Next post on Monday: Chinese Oreo Cookies, Part 4)